If you are getting all dewy-eyed about the Reagan centennial, be sure to read this::here:::
and let nobody forget that he forced Taiwan to import American cigarettes and liquor, or else be penalized with a trade embargo. Thanks a lot, Ronny, for all the cancer, all the ruined lives.
Obviously Reagan did not light cigarettes for people on the street, but there were huge advertising campaigns, passing out free packs of Marlboros and other American brands to high school kids, and all sorts of promotion. American beer did not sell at first, so the Reagan administration demanded they do something about it. There was a big push, buy one can of Taiwan beeer, get a free can of Pabst or Budweiser. And so forth.
Before that, the ROC government had been pretty protective, and wouldn't allow McDonald's or KFC to open stores here, for health reasons, but when cigarettes came, Mickey D and Colonel Sanders followed. Plus 7/11, leading to the demise of the Mom & Pop stores.
Reagan's purported reason for this was a trade imbalance: everything for sale in the US said MADE IN TAIWAN on it, but few American products were imported. Few people wanted American cars, and they are too big for convenience here. A lot of soybeans and corn were imported, but not enough to offset the trade imbalance.
A main factor in Reagan's hard line was the American tobacco sales were falling, due to the rising awareness that cigarettes kill. Rather than let the tobacco industry lose money, Reagan made Taiwan, South Korea, and a few other staunch allies import cigarettes: better to kill loyal friends than allow some business people lose a couple bucks. The ROC representatives signed the agreement in a lavishly decorated conference room in the US State Department. The million dollar tab for the decoration was picked up by the tobacco industry.
If Reagan had pushed other American products into the Taiwan market, such as pianos, lumber, or aircraft, okay, but liquor and tobacco? We're lucky the NRA didn't climb on the bandwagon.
Before Reagan, tobacco had been a government monopoly, so cigarettes were made very uneconomically ~ I forget the details, but because of the tobacco drying process, Taiwan's smokers had the world's lowest cancer rate. When Reagan rammed American cigarettes into the market, to compete the government monopoly bureau had to abandon the old methods, so now the cancer rate is as high as anyone else's.
Makes you proud to be an American, I tell you!